A Coke and a Smile

I read the newspapers and watch TV, so I stay fairly up to date on pop culture. However, I missed the latest Coke ad campaign explanation about why they're putting first names on Coke bottles. 

Yesterday, in our local Sainsburys, the 6th grader found an individual Coke for sale with her daddy's name on it. She showed me and we agreed it was way cool. However, if Coke is doing this to get folks to look for and purchase drinks with names of folks they know on them, then it was a fail because we took the pics below and then returned it to the shelf to continue our shopping.